The cornerstone of a career... education

Masters in Business Administration, 2003
Business Management - Marketing
University of Phoenix

Masters in Business Administration, 2003
Technology Management - Information Technology
University of Phoenix

Bachelor of Fine Arts, 1993
Photography, Graphic Design and Art History
Savannah College of Art & Design

• College Ambassador
• Resident Assistant
• Photo Lab Assistant
• Baseball Team Player (Original Bee)
• Captain Baseball Team

Marketing & Product Manager
de Boer Food

1 -2008 to 3-2010

Founded in 1990 and headquartered in Orlando, FL, de Boer Food specializes in sourcing premium and unique European products and ingredients for culinary professionals.

de Boer Food’s portfolio of 300+ items are sold to restaurants, bakeries, hotels, caterers, cruise- and airlines, through local, specialized and national foodservice and bakery distributors, and supported by a wide-reaching broker network; daily drop-ship capabilities; and a dedicated de Boer Food sales support team based in Florida, New Jersey and Illinois.

As the Marketing and Product Manager, Herbie works directly with vendors, suppliers and staff in many stages of the business including: development, sales, marketing, branding, public relations and advertising.

• Marketing campaigns
• Project management
• New product launches
• Identity; branding and positioning, corporate and product
• Design; concept through production
• Print; campaigns, identity, collateral, advertising
• Presentations; new media, powerpoint, photography, sales, marketing and advertising
• Food stylist and amateur chef

CFMP

Art Director - Marketing
Central Florida Marketing & Promotions

1 -2005 to 8-2007

Central Florida Marketing & Promotions is the Marketing division of one of Orlando's oldest and largest family owned and operated automotive groups. CFMP also provides support to other companies in the Six Star portfolio including ASN Accounting, Great American Land and Frank A. Hamner PA.

Herbie works directly with vendors and staff in many stages of the business including: development, sales, marketing, and advertising.

• Marketing campaigns
• Project management
• Developing programs with partnerships with the Orlando Predators, UCF Athletics, Florida Hospital and many others.
• Identity; branding and positioning, corporate and product
• Design; concept through production
• Print; campaigns, identity, collateral, advertising
• Presentations; new media, powerpoint, photography, video, sales, marketing and advertising
• Copy Writer English/Spanish
  

Art Director - Senior Consumer Marketing
Zapf Creation (U.S.)

11 -2002 to 12 -2004

Zapf Creation has been producing dolls since 1932. Today, the company is one of the largest European manufacturers of conventional and functional dolls. The dolls are marked by a high standard of quality and design.

Excellent design and intensive advertising for the products are a major factor when extending the Zapf Creation brands. In this way the company has succeeded in positioning its successful brands far beyond Germany in the most significant markets in the world.

Herbie worked directly with global, domestic and third party staff in many stages of the business including: development, sales, marketing, and advertising teams.

• Consumer marketing campaigns
• Project management
• NASCAR program development
• Identity; branding and positioning, corporate and product
• Design; concept through production
• Print campaigns, identity, collateral, catalogs
• Presentations; new media, powerpoint, photography, video, sales, marketing and advertising
• Printing administrator
• Language translator

Principal Partner
Giant 3

6 -2002 to present

Giant3 is a full service agency focused on the Internet. It provides outsource to agencies and manages corporate clients. G3 is a collective of artists, developers, designers and marketing professionals that allows G3 to leverage talent as it is needed, resulting in great flexibility and cost efficiencies, while delivering powerful solutions.

Herbie serves as an artist, photographer, videographer, web designer and creative consultant for several of the company's projects. Mr. Martin also provides strategic advise, technical consultation and ongoing creative direction.

Mr. Martin also serves as a language translator from English to Spanish.

CCO - Chief Creative Officer
Widemag.com

5 -1999 to present

Mr. Martin is a founding member and currently the creative/ content director for Widemag.com. This is an Internet magazine (e-zine) publication that dares to wander and discover the globe.

He oversees the research and development of content ideas toward fruition for the Internet publication. Assess many of the artistic needs for the e-zine such as web design, photography, video and editorial content.

Herbie writes and edits corporate materials such as marketing collateral, presentations, press releases, newsletters, backgrounds, correspondence, and articles.

Art Director / Lead Graphic Designer / Web Master
XL Vision LLC

6 -2000 to 7 -2001

XL Vision is a technology incubator. As the lead designer of Creative Services, Herbie provided design and project management to identity campaigns, web site building and corporate presentations for clients in the VennWorks portfolio of companies.

Worked with senior staff in every stage of business including: marketing, sales and development teams.

• Identity; branding and positioning, corporate and product
• Design; concept through production
• Internet; sitebuilding, consulting, e-newsletters
• Print; campaigns, identity, collateral
• Presentations; new media, powerpoint for IR, photography, video, sales and marketing
• Client relations, vendor and agency management

Herbie was an instrumental team member for the upstart Labnetics, a bio diagnostic technological company.

Mr. Martin also worked on special projects such as EFI (Enterprise Factory Institute) and Silicon Swamp.

Electronic Art Specialist / Artist
Orlando Sentinel Communications

9 -1997 to 8 -1999

Orlando Sentinel Communications encomapasse several print publications, a television news channel and Internet presence. The Orlando Sentinel is Orlando's only daily newspaper.

Herbie led pre-press art and production teams in both third and second shifts.

He created and re-created all kinds of advertisement for newspaper product including: automotive, real estate and other Tribune Publications. Built art shells for proof-out and closes in a team environment. Troubleshoot both preflight and in-house ads, in and out of CCI Europe Ad Desk database system.

Worked with management and teams in the early stages of the original cross-functional team at the downtown location.

Mr. Martin served in the Credit Task Reduction Task Force.

Graphic Designer / Photographer
Colorvision International Inc. / Amazing Pictures

1 -1995 to 9 -1997

Colorvision produces entertainment portraiture nationally in theme parks, upscale malls and casinos.

Worked closely with the Product and Development Team. Researched and developed licensed images and for mass production of advertising and product from 4 color to web.

Created and improved from prototype to final product for brand spin-offs, marketing and trade shows.

Designed screen graphics for Windows and Apple based proprietary software. Troubleshoot new and existing products and software.

Represented the company domestically and abroad in marketing ventures.

Directed and performed photoshoots using digital and 35mm.

Assessed the needs of all Spanish-speaking clients.

Highlights from Colorvision days include working closely with many of it's entertainment licensors, such as Universal, Lucasfilms, Disney, movie makers and magazine publishers, upscale venues like Hard Rock Cafe and theme parks.

Art Director / Graphic Designer / Photographer / Journalist
La Prensa Newspaper

1 -1994 to 1 -1995

La Prensa Newspaper is Orlando's oldest spanish weekly newspaper. Founded in 1981 by Don Manuel Toro, is Florida's most widely read spanish newspaper.

Herbie began his career at La Prensa Newspaper in Orlando where he created layout and designed marketing, sales and editorials campaigns.

He created and re-created all kinds of advertisement for newspaper product including: automotive, real estate and other La Prensa products.

Responsible for ensuring a consistent and appropriate graphic look and feel across the newspaper product.

Represented and reported events written and graphically throughout the Central Florida area including: MLB Spring Training, The World Cup (94), The Orlando Magic and The Florida Film Festival among others.

Developed and managed the design and production of print materials for the newspaper, the National Federation of Hispanic Owned Newspapers and Hispanic Yellow Pages publication.

Wrote, translated and edited copy.

Successfully conducted training seminars at The II Hispanic Media Conference. Winner of the Best Cover Award at the Conference in 1994.

Winner of the Eladio Armesto García Award for his Valuable Contribution to the Press and the Hispanic Culture in the United States.

On to bigger and better things...

Artist / Creative Services Consultant / Principal
HerbieMartin.com

1996 to present

Previously What World Fotodesigns, herbiemartin.com was launched to showcase all of Herbie's artistic talents including photography, graphic design, drawing/illustration, video, music and poetry.

Throughout the years, Herbie has been providing his clients with the highest standards of quality and reliablity, while keeping prices within reach. Here is a list of companies and organizations Herbie has serviced in the past:

Alliance of Tenant Representatives, Héctor Amézquita, BB&DO, Bikeweek.com, Brightroad, Cargill Seed, Cleantek, The Walt Disney Co., eMerge Interactive, Emerson Strategic Group, e-Staff, The Family Channel, GameSig, The Hispanic Yellow Pages of Central Florida, Ivex, Juliá Clinic, Kodak, Labnetics, Lucas Films, Mazer Corp., McCann Erickson -Miami, McDonalds Corp., Miller Brewing, The National Dodgeball Association, The National Federation of Hispanic Owned Newspapers, The New Haven Sun, No Bananas, Ontos, The Orlando Magic, Net Dot Stuff, Planet Hollywood, Presideo, Recoton Corp., Stanley Tools, Charlie Stuart, The Supplement Guy, Thought-Power Center, tormenta.net, United Way Brevard, Universal Studios, Univision, Vennworks LLC, Whistler and Zapf Creation.

Artist / Creative and Marketing Consultant / Web Master
Ediciones Suagar

1995 to present

Ediciones Suagar is a small publishing house in Florida. It focuses in publishing books with positive and educational outlooks on life.

Herbie has forged Ediciones Suagar strategic vision and touched every stage of the business. He is the architect behind Suagar's identity campaign and is instrumental in the creation and production of the prnted product and Suagar's Internet presence.

Artist / Creative and Marketing Consultant
Flores Gallardo

1994 to 2004

Efraín Flores Gallardo is a puertorican writer living in Orlando FL. Mr. Flores Gallardo has written several books dealing with his personal philosophies. Winner of the Catha Award for "Un Administrador de Hospitales se Hospitaliza".

Herbie serves as an artist, consultant and executive publisher for all of Mr. Flores Gallardo works. He also advices the author in publishing and marketing trends.

Artist / Photographer / Videographer / Creative Consultant
FrinJ Na'Shen Media

1998 to present

FrinJ Na'Shen is a multimedia design company. It focuses on video, audio, internet radio, motion graphics and art photography.

Herbie serves as an artist, photographer, videographer, consultant and executive producer for several of the company's projects including the 2 Stroke America DVD series. Mr. Martin also provides strategic advise, technical consultation and ongoing creative direction.

Photographer / Videographer
Flashaus, Inc.

2000 to 2007

Flashaus is just that, a Flash™-house. The company creates superior flash demos, intros and navigation for inter, intra, extranets, cd development and kiosks. .

Herbie serves as an artist, photographer, videographer and creative consultant. Mr. Martin also provides strategic advise, technical consultation and ongoing creative direction.

Artist / Contributor
Gallery Wow!, Inc.

2000 to 2007

Gallery Wow! is fine art, taken to the digital age. The new brand is a modern art portal with membership community, individual galleries and portfolios, jurored-style monthly shows, complete with gallery gift shop. It is marketed to artists, galleries and the public and by definition brings exciting art to the masses.

"Art that makes you go, Wow!"

Marketing & Creative Services Consultant
Bob's Stud Muffins

2002 to present

Bob's Stud Muffins originated from a simple concept. Members of Complete Fitness Gym were complaining about too few, healthy and quick food choices. The gym already stocked various protein bars and shakes. The owner, Robert Leon, decided to formulate a muffin that was low calorie yet both healthy and tasty.

"Get your hands around a warm, moist Bob's Stud Muffin"

Networking is key for success...

Member
Blue Earth Society

Founded in 1992, the Blue Earth Society is a group of artists bound by a belief that art can do more than merely decorate, that it can be a catalyst for positive change.

Highlights include the Orlando Museum of Art, Art & Technology and other OMA events; Orlando Public Library; MOCA gallery, Washington DC.

Member
Puerto Rican Professional Association of South Florida

The Puerto Rican Professional Association of South Florida (PROFESA), is a not-for profit organization conceived on April 28, 1999, by a group of local Puerto Rican professionals in South Florida to fill a void in the Puerto Rican community and help strengthen existing community organizations in the area.

Member
Orlando Advertising Federation

The Orlando Advertising Federation is dedicated to serving its members by protecting and advancing interests, including the freedom to truthfully advertise legal products. OAF will fulfill this mission through effective government relations, professional development, public education, advertising education, advertising standards, public service and recognition of excellence.

The Orlando Advertising Federation is a division of The American Advertising Federation and is comprised of over 315 members.

Member
National Association of Photoshop Professionals

With Adobe's help, the NAPP was officially launched at Seybold New York in April of 1998, and the first issue of Photoshop User magazine debuted. The organization was met with an immediate flood of industry support, and within just a few months the NAPP already had thousands of members in 64 countries around the world, and has now grown to become the largest graphics-related association in the world.